Social Media Marketing Tricks to Bring You into This Century

Social Media Marketing Tricks to Bring You Into This Century

Social media marketing can definitely be a frustrating beast to attempt to tackle. But, as many businesses are learning, it is definitely worth the trouble put into the process. Social media, as we know it today, first got its start way back in 1994. Along the way, it has changed greatly and evolved into something […]

Don’t Forget to Add a Call to Action in Your Digital Marketing Efforts

Many businesses forget to add an essential component to their digital marketing strategy. A call-to-action (CTA) button is much more than a typical website link. It’s the last link between potential clients and your business. Here’s how a recent Business 2 Community article explains the purpose of CTA: “A CTA is a button, image, or text link that encourages […]

Simplify Your Social Media Marketing Strategy in 4 Steps

Simplify your Social Media Marketing Strategy in 4 Steps

When you first start promoting yourself on social media, it is easy to get overwhelmed. Most social media networks never sleep, so there is pressure to maintain a constant online presence. Unless you have a large social media team by your side, this is a next to impossible task. If you want to start getting the […]

How Thought Leadership Can Change Your Marketing Strategy

Every business on the face of the planet has a marketing strategy. Whether this marketing strategy is actually doing its job is another question, but at least one exists. For those looking for new ways to improve their marketing strategy, one idea to consider is thought leadership marketing. With thought leadership marketing, data is analyzed and […]

A Guide to Creating Keyword Rich Content

A Guide to Creating Keyword Rich Content

We all love SEO. Well, sometimes we love it. Sometimes it can be brutal, especially when Google rolls out one of their famous algorithms and messes us all up! But, for the most part, SEO is really great. There are some simple things you can do to drive traffic to your website with it. One such item is […]

The 5 Essential Elements of a Good Blog Post

The 5 Essential Elements of a Good Blog Post

You might have read that having a blog on your website is critical if you want your site to be a big success. Regular blog posts can help you establish yourself as an expert, can help with search engine optimization and can give people a reason to return to your site on a regular basis. A lot of […]

Conversion Optimization: The Holy Grail of Marketing

CONVERSION OPTIMIZATION: The Holy Grail of Marketing

The market is always moving. When the Internet took off, the immediate goal was to build a website, but it was then just an adjunct to the bricks and mortar store(s). Over time, and particularly after Amazon took off, people realized that it was possible to operate without bricks and mortar completely, if enough people […]

Your Tailor-Made Landing Page Strategy

Your Tailor-Made Landing Page Strategy

How to Create a Landing Page Strategy That Fits Your Needs Why do we even make Landing Pages? It would be nice if our landing pages could be generated at the flick of a wand, but unfortunately, our magic skills haven’t quite arrived yet. Harry couldn’t use just any old wand he wanted. He went […]

Why Your Thought Leadership is More Important Than Your Writing Ability

Why Your Thought Leadership Is More Important Than Your Writing Ability

We’ve heard just about every excuse there is explaining why business owners don’t practice content marketing. The worst of them all is when they say they won’t create content because they can’t write well. Thought leadership plays a bigger role in content marketing than your writing skills. When consumers see your posts on social media, they’re more interested in your content […]

Improve Your Keyword Research by Using the Keyword Difficulty Score

Anyone familiar with the SEO industry knows how crucial targeting the right keywords is. I would argue that keyword research is one of the most universally important parts to any SEO campaign. According to Moz, “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the […]