Social Media Marketing Tricks to Bring You into This Century
Social media marketing can definitely be a frustrating beast to attempt to tackle. But, as many businesses are learning, it is definitely worth the trouble put into the process. Social media, as we know it today, first got its start way back in 1994. Along the way, it has changed greatly and evolved into something […]
What Kind of Team Should You Assemble for Content Creation in Your B2B Company?
Content creation is one of the most challenging aspects to digital marketing for companies, and proof is out there that companies agree it’s the most difficult of all marketing. The reason is because the demands are extremely high now in what people expect of content on company websites or other marketing venues. With hundreds of millions of […]
Why Your Business Should Practice Social B2B Marketing
Businesses that don’t think social B2B marketing is worth it should take a look at their competitors. Chances are they’re already on several social media platforms and are connected with and followed by other businesses. The main reason to practice social B2B marketing is to increase brand visibility. Some marketers don’t think it’s worth it because their […]
How Marketers Are Changing Their Online Marketing Strategy
Your online marketing strategy should be constantly updated to incorporate new trends and platforms. Business owners are investing in online marketing more than ever before. It’s important for you to know why these companies are investing more and which forms of online marketing they are investing in. A recent Econsultancy article includes several statistics regarding the growth of online marketing […]
Don’t Forget to Add a Call to Action in Your Digital Marketing Efforts
Many businesses forget to add an essential component to their digital marketing strategy. A call-to-action (CTA) button is much more than a typical website link. It’s the last link between potential clients and your business. Here’s how a recent Business 2 Community article explains the purpose of CTA: “A CTA is a button, image, or text link that encourages […]
The B2B Guide to Social Media Advertising Part 3: Imagery
There are four things to focus on when it comes to implementing good imagery into your social media advertising campaigns. Those include an image, ad copy, the call-to-action and the value proposition. With these four things, you want to help your target audience see the value of the product or service you are promoting. You […]
3 Ways to Make Social Media Actually Work for Your Company
Odds are your company has the regular slew of social media accounts. From Facebook to Twitter and of course, LinkedIn – your company is probably trying to “connect” with its “followers” in hopes of getting more “likes” and “shares.” For quite some time (in ‘internet years’), social media has been seen as the Holy Grail […]
Simplify Your Social Media Marketing Strategy in 4 Steps
When you first start promoting yourself on social media, it is easy to get overwhelmed. Most social media networks never sleep, so there is pressure to maintain a constant online presence. Unless you have a large social media team by your side, this is a next to impossible task. If you want to start getting the […]
Company Info Now Displaying in Google SERPs
How to Use the Knowledge Graph to update Your Company’s Information Marketing Land recently put out an article describing how to edit your information in the knowledge graph. This is great news for companies and marketers alike, because it gives “company representatives” the opportunity to edit and display the information that they feel is most important to […]
How Thought Leadership Can Change Your Marketing Strategy
Every business on the face of the planet has a marketing strategy. Whether this marketing strategy is actually doing its job is another question, but at least one exists. For those looking for new ways to improve their marketing strategy, one idea to consider is thought leadership marketing. With thought leadership marketing, data is analyzed and […]