Don’t Forget to Add a Call to Action in Your Digital Marketing Efforts
Many businesses forget to add an essential component to their digital marketing strategy. A call-to-action (CTA) button is much more than a typical website link. It’s the last link between potential clients and your business. Here’s how a recent Business 2 Community article explains the purpose of CTA: “A CTA is a button, image, or text link that encourages […]
How Thought Leadership Can Change Your Marketing Strategy
Every business on the face of the planet has a marketing strategy. Whether this marketing strategy is actually doing its job is another question, but at least one exists. For those looking for new ways to improve their marketing strategy, one idea to consider is thought leadership marketing. With thought leadership marketing, data is analyzed and […]
A Guide to Creating Keyword Rich Content
We all love SEO. Well, sometimes we love it. Sometimes it can be brutal, especially when Google rolls out one of their famous algorithms and messes us all up! But, for the most part, SEO is really great. There are some simple things you can do to drive traffic to your website with it. One such item is […]
Your Tailor-Made Landing Page Strategy
How to Create a Landing Page Strategy That Fits Your Needs Why do we even make Landing Pages? It would be nice if our landing pages could be generated at the flick of a wand, but unfortunately, our magic skills haven’t quite arrived yet. Harry couldn’t use just any old wand he wanted. He went […]
Why Your Thought Leadership is More Important Than Your Writing Ability
We’ve heard just about every excuse there is explaining why business owners don’t practice content marketing. The worst of them all is when they say they won’t create content because they can’t write well. Thought leadership plays a bigger role in content marketing than your writing skills. When consumers see your posts on social media, they’re more interested in your content […]
Improve Your Keyword Research by Using the Keyword Difficulty Score
Anyone familiar with the SEO industry knows how crucial targeting the right keywords is. I would argue that keyword research is one of the most universally important parts to any SEO campaign. According to Moz, “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the […]
5 Unbounce Workarounds to Get the Job Done
If you are using landing pages to market your products, content, or business, it is likely that Unbounce is the tool for you. Unbounce has a simple, easy-to-use, user-intuitive interface that allows for drag and drop creation of web pages. You can host your content, create forms, have them capture emails and other information upon download. There […]
5 Ways to Establish Thought Leadership Strategically
The internet is a massive web of noise. Standing out among millions of other people is hard. Plus, our attention spans are shrinking. We want things now. We have limited time to consume information. So becoming a thought leader can be hard. You have to provide incredible value and do it in ways that make […]