You’re a small business owner, and you’re already wearing a lot of different hats. Accounting, HR, marketing and janitorial duties are probably part of your daily routine, and sometimes it’s difficult to figure out what’s priority and what can be put off.
If you’re in the boat, here are four things you need to figure out as soon as possible.
1. DIVERSIFYING CUSTOMER ACQUISITION METHODS
If you’re looking to drive up the number of leads your business can handle, it’s important to have a robust system of customer acquisition that can scale. Companies like Boomsourcing offer onshore, nearshore, and offshore resources to help businesses call more leads and set more appointments.
2. A PROCESS FOR SMALL CLAIMS
Business owners need to know about the process for small claims court, whenever there’s an issue involving monetary damages. Small Claims Court is typically where a customer will go when there’s a dispute.
3. A CONTENT MARKETING STRATEGY
A well-planned content strategy can help your brand drive a fair amount of links, social shares and overall website traffic. Blog content can also position the brand (and you) as a thought leader, which can improve your authority in the industry.
4. CREATE AN EMPLOYEE HANDBOOK
The office culture can often have a direct impact on attracting and retaining talent, so it’s important to use well-defined guidelines on things like company structure, discipline and acceptable use of company property.
What is the number one thing that has helped your small business grow? Share with us in the comments below!
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