Since the late forties, cubicles office design have dictated how we should deal with our working environment, to the point it wasn’t really a choice anymore, it was the only way to go. This has created a very large of supporters and haters: when you have no choice, people either love you or hate you. […]
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If you go home after 10-14 consecutive hours of work spent in your office and you don’t feel somehow mentally drained, well, most likely there is something wrong with you. Researches and studies from all over the globe provide extensive evidence of how much our personal life and specifically our mental and physical health are […]
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It’s no secret that offices, depending on their layout and design, can be a challenging place for our mental sanity, regardless of your ranking, there’s a lot of things going on and the more people are involved, the more important is to know how to survive. Due to a wild variety of offices and typologies […]
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Gossip or the “office virus,” happens to everyone, regardless of your ranking and almost no workplace is immune from it. In other words, where there are people, there is gossip. Gossip can undermine your morale, start a micro-war and cause major productivity drops. A misunderstanding, a gesture, or the wrong email at the wrong time […]
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According to the Content Marketing Institute, in-person events are the most effective content marketing strategy for B2B businesses. From generating new leads, connecting with potential customers, selling on-the-spot, and increasing brand exposure, live events are heavily beneficial to brands and their business goals. Yet there’s one element to event marketing that most marketers fail to capitalize […]
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Your business branding extends well beyond the logo, colors, and name of your company. At its core, your brand identity is how others perceive your business. When you work towards developing a strong brand identity, your audience will easily recognize anything birthed from your company. Whether it’s a new product, your social media messages, blog posts, […]
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Your target audience talks about you. And even if they don’t, they probably have conversations on social media that are worth knowing about. In marketing, bubble thinking is not political–it means not being able to see beyond what’s happening on your own social media pages. If you fall into that trap, the consequences could be dire. In […]
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Over 4.77 billion people will own a smartphone this year according to Statista, a portal that compiles over 18,000 different sources. This number is projected to reach 5.07 billion by 2019. So what does this mean for business owners? Simple. If you haven’t created a mobile app by now, it may be time for you to […]
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For businesses in today’s day and age, companies are always looking for new ways to reach out to their customers. Many businesses have completely switched to social media, and are also trying to find ways to call their customers easier. For example, let’s say that a business owner only has one phone in their office. […]
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Regardless of whether you’re a new business owner or someone with lots of experience, there’s no doubt that working in the industry is often stressful. Believe me, there’s more to running a business than securing and organizing your files. Remember that because you’re the business owner, the entire success of the company rests on your soldiers. […]
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One of the main obstacles for many businesses that are looking to grow their online presence is cutting through the wealth of information that is out there. In competitive industries, there are likely hundreds of different businesses that are attempting to enter the world of content marketing. It can be very difficult to find a […]
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Content marketing and SEO are the two most popular topics in digital marketing. But which practice is more important? The answer is the one that marketers should begin with and make a priority. The more you get into content marketing, the more confusing it gets. So here’s a rule of thumb that you can always turn […]
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The delicate relationship between you and your client is just that; delicate. You never want to put your foot in your mouth, both figuratively and literally. But at the same time, you want to convey the confidence and the swag that is your awesome client relationship skills. See? Delicate. Learn how to have a successful […]
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A LONG TIME AGO IN A GALAXY FAR FAR AWAY . . . A marketing master would use his Jedi mind tricks to increase his company’s leads and drive his conversion rates through the roof. He used his Jedi mastery to consistently push images into the minds of his potential customers explaining why his software […]
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People hunger for great content that is found online through innumerable social media channels. They do not want to eat stale bread. They hunger for fresh meat. It is the job of a successful social media marketer to provide that meat because the hunger is never-ending. Internet websites contain billions and billions of pages. 4.72 billion […]
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