Are Infographics Worth the Time and Effort?
Infographics are effective for a number of reasons. Because they’re not essentially text-heavy, readers can easily detect the most important information. Infographics usually take the results of a survey or research and organize the statistics in a logical way. They play an important role in content marketing for businesses of all sizes. The most notable feature of […]
Content Marketing: How Much is Too Much
Content marketing is one of the most effective ways of generating traffic and acquiring sales leads. To get the high amounts of traffic that businesses want, they need to produce a high amount of quality content. The problem is that companies tend to overdo it, which can hurt their traffic more than help it. Here […]
Content Marketing: How to Separate Yourself from the Crowd
Great content marketing requires a lot of time and a lot of effort. Do you ever wonder why no one is reading or viewing your content? Are there some ways in which you can motivate, inspire, persuade, and encourage your chosen target market to be drawn to your content? A wise and competent content marketer possesses comprehensive people […]
Content Marketing is the Face and Voice of your Brand
In today’s economy, buyers seek to make informed decisions before making a purchase. Especially when buying something from someone on the internet. Content marketing becomes the face and voice of your brand. The challenge is to present yourself to your target market in such a way as to promote and generate honesty and trustworthiness. If you […]
What Industries or Sectors Are Most Affected By a Recession and Which Are More Resilient?
In times of economic uncertainty, the impact of a recession can be felt across various industries and sectors. Some industries are more susceptible to downturns, experiencing significant challenges and setbacks, while others exhibit greater resilience and stability. Understanding which industries are most and least affected by a recession can provide valuable insights for businesses, investors, […]
3 Tips for Scheduling Out Content on Social Media
Social media promotion is perhaps one of the top ways to generating crazy engagement with your blog content. From growing brand awareness, driving fresh traffic to your site, building industry credibility, to boosting SEO ranking, strategically sharing your articles on social media will yield amazing results in your marketing strategy. Yet, with more brands leveraging […]
6 Tactics to Improve Your Social Strategy with Live-Streaming Videos
Did you know that people spend 3 times longer watching live videos on social media versus those that are prerecorded (Source: Social Media Today)? Using platforms like Periscope, Facebook Live, and Instagram Stories, your brand can easily connect with your social followers to build trust, deliver value, and create memorable experiences that make you stand […]
How to Use Malcolm Gladwell’s Theories for Content Marketing
Malcolm Gladwell is generally acknowledged as one of the foremost thinkers of our age. He’s written about a variety of topics, from French Impressionists like Monet and Renoir to those who are well-known in technological fields, such as Steve Jobs and Bill Gates. He’s also had quite a bit to say about how the market […]
7 Questions to Help You Create Your Content Marketing Strategy
If you don’t already have a content marketing strategy, get on it! Turns out, it’s pretty darn useful. If you do have one, is it an actual, useful document or just some jumbled idea you keep in a back drawer? The goal of a content marketing strategy is to stay on track; just like with everything else […]
Tips for Running a Home Business
Having a home business can be very rewarding, especially for parents who want the option to be able to stay at home with their kids while making an income. However, it’s not all fun and games. Running a home business can also be very draining when done poorly. These tips should help you set up […]