How Does a Recession Affect Job Security and Unemployment Rates?
In times of economic downturn, the impact on job security and unemployment rates can be a cause of concern for individuals. A recession, marked by a significant decline in economic activity, can have far-reaching consequences on the labor market. As businesses face financial challenges, they may resort to cost-cutting measures, including employee layoffs and hiring […]
Forget Open Spaces, People Want to be Left Alone
Since the late forties, cubicles office design have dictated how we should deal with our working environment, to the point it wasn’t really a choice anymore, it was the only way to go. This has created a very large of supporters and haters: when you have no choice, people either love you or hate you. […]
How Office Design Affects Your Mental Health
If you go home after 10-14 consecutive hours of work spent in your office and you don’t feel somehow mentally drained, well, most likely there is something wrong with you. Researches and studies from all over the globe provide extensive evidence of how much our personal life and specifically our mental and physical health are […]
How to Keep Your Sanity When You Work in an Office
It’s no secret that offices, depending on their layout and design, can be a challenging place for our mental sanity, regardless of your ranking, there’s a lot of things going on and the more people are involved, the more important is to know how to survive. Due to a wild variety of offices and typologies […]
How to Avoid the Office Gossip Bug
Gossip or the “office virus,” happens to everyone, regardless of your ranking and almost no workplace is immune from it. In other words, where there are people, there is gossip. Gossip can undermine your morale, start a micro-war and cause major productivity drops. A misunderstanding, a gesture, or the wrong email at the wrong time […]
How to Use Event Marketing to Better Your Content Strategy
According to the Content Marketing Institute, in-person events are the most effective content marketing strategy for B2B businesses. From generating new leads, connecting with potential customers, selling on-the-spot, and increasing brand exposure, live events are heavily beneficial to brands and their business goals. Yet there’s one element to event marketing that most marketers fail to capitalize […]
4 Useful Tips to Creating a Strong Brand Identity
Your business branding extends well beyond the logo, colors, and name of your company. At its core, your brand identity is how others perceive your business. When you work towards developing a strong brand identity, your audience will easily recognize anything birthed from your company. Whether it’s a new product, your social media messages, blog posts, […]
How to Use HubSpot for Your Social Listening Needs
Your target audience talks about you. And even if they don’t, they probably have conversations on social media that are worth knowing about. In marketing, bubble thinking is not political–it means not being able to see beyond what’s happening on your own social media pages. If you fall into that trap, the consequences could be dire. In […]
5 Reasons Why Your Business Needs a Mobile App
Over 4.77 billion people will own a smartphone this year according to Statista, a portal that compiles over 18,000 different sources. This number is projected to reach 5.07 billion by 2019. So what does this mean for business owners? Simple. If you haven’t created a mobile app by now, it may be time for you to […]
VOIP in the Workplace
For businesses in today’s day and age, companies are always looking for new ways to reach out to their customers. Many businesses have completely switched to social media, and are also trying to find ways to call their customers easier. For example, let’s say that a business owner only has one phone in their office. […]