The Content Marketing Institute suggests that content marketing is a way of creating and distributing content that viewers find relevant and valuable, whether it’s in the form of articles, blogs, videos, infographics, or a similar form of content. Specifically, they say… 

…content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

In fact, Forbes reports that 80 percent of business decision makers prefer to receive information via articles rather than advertisements, while 60 percent felt it helped them to make smarter decisions. To use content marketing in an effective manner requires useful, quality content that contains good SEO. 

Google Notices Good SEO in Quality Content

Search Engine Journal recently noted, “Google owns 65-70% of the search engine market share.” With these figures, it makes sense to create content that Google likes. Since Google tends to reward businesses that offer content that is fresh and expertly written, it’s important to consider carefully what you create.

In particular, use SEO wisely by incorporating keywords and key phrases that resonate with your audience, but don’t overwhelm. Avoid keyword stuffing—overdoing it with repetitive, awkward sounding words and phrases. Let the words flow organically.

In addition, Google doesn’t take kindly to the use of link exchanges or farms and cloaking. Avoid these types of tricks for higher rankings.

Basics for Creating Successful Content

Creating quality SEO content is simply a matter of writing in a manner that reaches your readers successfully. You can do this by:

• Writing clear, concise, and intelligent content (check it with the Flesch Reading Ease Test)
• Making your content naturally linkable (easy to share with others) and interesting (infographics, video, and images)
• Choosing keywords and phrases that humans commonly choose AND that are meaningful to your brand

Much success,

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