If I were to bring up the phrase “power couple,” I’m sure there are a few celebrities that would come to mind. It’s even gotten to the point where these couples have nicknames so we don’t have to say their full names, super convenient. We’ve got “Brangelina” (Brad Pitt and Angelina Jolie), “Bennifer” (Ben Affleck and Jennifer Garner), and everyone’s favorite only because it was forced upon us, “Kimye” (Kim Kardashian and Kanye West).
While all these examples are celebrities we are familiar with mainly because they entertain us, allow me to introduce you to a different kind of power couple in their own right, one that is kicking SaaS and taking names. Ladies and gentlemen, “Hubforce.” And no Kanye, Beyonce’ isn’t doing it better than them so you can sit down.
Within the SaaS industry, Salesforce is known as one of the most powerful and proven CRM’s on the market. And with customer relationships and retention being so important, companies turn to Salesforce to help them manage their data.
This powerful tool helps you learn and better understand your customers behaviors so that you can build stronger relationships with them. This gives you the upper hand when it comes to your sales cycle. The better you understand your customer, the easier it will be to guide them through the funnel and turn them into a paying customer.
A great aspect of Salesforce is its ability to integrate with other business platforms. One of the best integrations I’ve used with Salesforce is HubSpot.
HubSpot is all about inbound marketing. It is an all-in-one marketing platform that brings together features like social, email, blogging, SEO, analytics and lead management. It helps you bring your entire marketing funnel together and create a marketing strategy that actually works.
I’ve had the opportunity to work with different marketing platforms including Pardot, Marketo, and Eloqua, and none of them come close to HubSpot. The customer interface and ease of use make it one of the easiest platforms to work in; and it’s powerful marketing automation makes putting together effective campaigns as easy as pie, and who doesn’t like pie?
Let’s go back to power couples for a minute. The celebrities I mentioned are considered power couples because they both bring something big to the table. Yes they might be in the same industry, but they bring their individual fame/talents together that, when combined, make them a power to be reckoned with.
The same is the case for HubSpot and Salesforce. By combining the robustness of Salesforce’s CRM with the powerful marketing automation of HubSpot, you can bring together your sales and marketing efforts into one seamless strategy. And the integration process is a breeze; it takes less than a 30 minutes.
This integration allows you to sync your leads in real time between HubSpot and Salesforce. It also allows you to trigger automation, setup tasks, and keep your sales team up to date through lead intelligence. So as leads go from marketing qualified to sales qualified, everyone is on the same page and the sales team can effortlessly pick up where the marketing team left off.
Just as we have power couples in Hollywood, so too do we have power couples in the SaaS industry. Through lead intelligence, HubSpot and Salesforce have seamlessly brought together your marketing and sales efforts and automated your success.
With their powers combined, they are “Hubforce.”
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