Ask any millennial if they remember what life was like before Twitter, Facebook, YouTube, and Instagram and they probably will struggle to tell you. Indeed, social media, blogging, and digital content consumption have become second nature amongst the population as a whole, but perhaps most markedly, within the millennial population.
Marketing to millennials can be tricky business. Fickle consumer behavior and constant interconnectivity, present a difficult dichotomy of balancing ever-present marketing with not being too “in your face.”
The goal is to connect through thoughtful age-directed content. Online marketing is on the cusp of a transition. No longer is the goal to merely push content out into the internet, rather, quality is preferred. Teenagers and young adults respond to funny, inspirational, and thought-provoking content far more than direct advertising. On the heels of these preferences has developed “in-feed advertising” in which ads are made to look like any other post within a user’s Facebook, Twitter, or Instagram feed.
Besides knowing what to say to millennials, it’s important to know what devices they are using to access the internet and to optimize your marketing campaign according. A Entrepreneur article stated:
“Brand marketers would be wise not to underestimate the importance of being in the right place at the right time with the right message to reach millennials. If your company is heavily targeting the group — like Converse or Red Bull — you already know that millennials are everywhere online today and they’re accessing and interacting with your corporate brand from countless devices.”
Leveraging online marketing can be a powerful tool in gaining traction and new customers. Quality content creation, advertising in the right place, at the right time, and with the proper digital formatting can work wonders for your business.
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