Businesses that don’t think social B2B marketing is worth it should take a look at their competitors. Chances are they’re already on several social media platforms and are connected with and followed by other businesses.

The main reason to practice social B2B marketing is to increase brand visibility. Some marketers don’t think it’s worth it because their potential clients won’t see their posts and activity anyway. What they’re leaving out is how fast shared content can spread and how social media connections can lead to future business.

The fact is that most B2B marketers use social media to increase promote their brand. According to a recent Marketing Land article, businesses are now sharing product demos and other forms of content on social media:

“In our online age, businesses are measured in part by their social media presence. The same Social Media Examiner report found 83 percent of B2B marketers use social media to increase brand visibility. If you don’t believe that, look up your competitors on Google Plus, Twitter, YouTube, LinkedIn and Facebook. You’ll see everything from product demos to news releases to team photos and executive blog posts.”

If 83% of B2B marketers use social media, it says something about its potential. That doesn’t mean that all marketers use it in the same fashion or for the same reasons, but many have found a way in incorporate it into their strategy.

There are many pros of practicing social B2B marketing but not too many cons. Social media marketing is cheap, gives businesses a large audience, and lets them connect with others frequently. As long as businesses don’t spam, post too frequently, or have any scandals, it’s hard to imagine how B2B marketing would hurt their brand.

If your business doesn’t already practice social media marketing, you’re at a disadvantage to your competitors. Rather than letting them connect with potential clients, create a few social media accounts and increase your brand visibility.

If you would like more information about B2B marketing, let us know.

Much success,

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