How Webinar Series Can Build Your Thought Leadership
If you’re an experienced marketer, particularly if you operate in the B2B sector, you likely know about the value of webinars to your lead generation content marketing efforts. Webinars continue to rank among the top inbound marketing lead generation tactics, even improving in effectiveness in recent years. You might also know that webinars play an important role […]
Human-to-Human Marketing: Tapping into the Human Experience with Personalization and Emotion
If you’ve heard of human-to-human marketing in the last year, perhaps you instantly equated it to the standard forms of marketing used for years. In the realm of B2C marketing, your tangential understanding of human-to-human marketing perhaps related it to bringing a better sense of customer service. For B2B marketing, maybe you equated the concept to increasing […]
Is Marketing Automation Worth It?
Some of you may have heard of it . . . heard over and over again how obsessed some marketers are about it . . . What am I referring to? Marketing Automation. This is a hot topic right now in the world of digital marketing, but most companies still have no idea about what it […]
What Are the Top B2B Marketing Challenges This Year?
The B2B industry has exploded as of late. With the advent of SaaS (software as a service) over the last decade, we’re noticing that a lot of the business world’s darlings are in fact B2B companies. For instance, Slack, Google (they make money by selling advertising to businesses), Palantir, and Square are just a few […]
Becoming a T-Shaped Social Networker
If you’ve never heard the term, T-shaped, let me give you a quick description. Being T-shaped means you have a broad understanding of many things, but you go very deep on a few specific topics. So, I consider myself a T-shaped marketer. I have a broad understanding of all digital marketing mediums, but I got […]
Human to Human Marketing: “We Are Not things!”
In the recent film “Mad Max: Fury Road,” a group of women who escape the clutches of the evil villain scrawl these words on their prison cell wall: “We are not things!” (To say that the villain objectified these women is, well, a massive understatement — but we’ll leave that discussion for the film critics.) Although […]
Why Upcycling Content is Essential for B2B Marketing
Upcycling content is an essential practice in B2B marketing. To get the most out of your content, you need to give it as much visibility as possible. The only way to do this is to post it on multiple platforms. As you move your content around, rearrange it so that it appeals to different types […]
Why You Should Document Your Content Marketing Strategy
How important is it to document your content marketing strategy? Probably more than you think. When businesses document their strategy, they commit to it and have certain goals that they want to reach. Documented marketing strategies provide clear guidelines to follow. This makes a difference when it comes to the actual implementation of the strategy. According […]
Which Categories of Digital Marketing are Businesses Focusing on the Most?
Digital marketing has grown in the last decade to encompass numerous different categories that can sometimes overwhelm. For a first-time B2B business, there may also be a tendency to feel like they don’t know where to begin or which categories to focus on more than others. But with statistics tabulated regularly, you can see what other […]
Online Marketing Using Images: Are They More Important Than Actual Content?
Part of online marketing for B2B businesses is promoting blogs and social media posts, though some of that has been giving way to images over straight text. While there’s been debate about whether images are going to receive more focus in online marketing over actual reading, it’s obvious text isn’t going to go away completely. Regardless, adding […]