Human to Human Marketing: “We Are Not things!”

Human to Human Marketing: “We are not things!”

In the recent film “Mad Max: Fury Road,” a group of women who escape the clutches of the evil villain scrawl these words on their prison cell wall: “We are not things!” (To say that the villain objectified these women is, well, a massive understatement — but we’ll leave that discussion for the film critics.) Although […]

3 Must-Employ Tactics to Grow Your Business’ Social Media Following

3 Must-Employ Tactics to Grow Your Business’ Social Media Following

97% of all businesses use social media for marketing purposes. 97 percent! That has two giant implications for your business. First, if you aren’t using social media, you should probably crawl out from under the rock you have been living under for the past five years and start using it for your business. Not only can social […]

Reducing SAAS Churn with Customer Journey Maps

Imagine with me for a moment . . . You own SaaS company. You typically onboard 30 new clients each month, with an average spend of $850 per account. However, with an average monthly churn rate of 7%—which is alarmingly high, although not uncommon in the B2B space—you’re losing several thousand dollars a month. All things […]

5 Tips to Optimize Your PPC Strategy for SAAS

5 Tips to Optimize your PPC Strategy for SAAS

Marketing subscription software, in many ways, is unlike other types of digital marketing. Instead of maximizing your one-time purchases, you try to drive long-term subscribers. Lifetime value is more important than instant revenue, and churn should always be a part of your consideration. Fortunately, you can use the same channels other industries use to promote […]

What Are the Top B2B Marketing Challenges This Year?

What Are the Top B2B Marketing Challenges This Year?

The B2B industry has exploded as of late. With the advent of SaaS (software as a service) over the last decade, we’re noticing that a lot of the business world’s darlings are in fact B2B companies. For instance, Slack, Google (they make money by selling advertising to businesses), Palantir and Square are just a few […]

How to Enhance Your SAAS Digital Marketing Through Content Creation

How To Enhance your SAAS Digital Marketing Through Content Creation

Content marketing has risen in the last few years to become one of the most effective digital marketing philosophies available online. By focusing on relevant content over promotional messaging, you can increase your credibility and attract potential customers who are otherwise cynical about promotions directed at them. Naturally the concept can benefit your SaaS digital marketing efforts, […]

SAAS Marketing Stats and Trends

It’s no mystery that marketing strategies shift when moving from B2B to B2C, or from eCommerce to service providers. SaaS products are a whole different ball game as well. Each unique focus requires different skill sets and strategies and unfortunately, marketers often go with the one-size-fits-all approach. By digging into our own clients’ data over […]

Study: Physicians and Dentists Lagging Behind in Digital Marketing

STUDY: PHYSICIANS AND DENTISTS LAGGING BEHIND IN DIGITAL MARKETING

Everyone knows that social media is an important part of doing business. However, up until recently, there were some industries that believed they were relatively insulated from the need to use social media. Two groups in particular were dentists and physicians. Both groups relied on other means of marketing in order to grow patient numbers, […]

Hubspot & Salesforce: The Ultimate Power Couple

Hubspot & Salesforce: The Ultimate Power Couple

If I were to bring up the phrase “power couple,” I’m sure there are a few celebrities that would come to mind. It’s even gotten to the point where these couples have nicknames so we don’t have to say their full names, super convenient. We’ve got “Brangelina” (Brad Pitt and Angelina Jolie), “Bennifer” (Ben Affleck […]

Save Time With SaaS Automation Tools

Save Time With SaaS Automation Tools

Automation Makes Your Job Easier SaaS automation ranges from a plethora of highly intelligent apps to full suites of software that automate many of the mundane tasks that require a lot of energy from employees or small business owners. Saas marketing automation helps you deliver quality content to social media without the need to actively […]