One of the best ways to grow your community and attract new clients is by creating valuable content that spreads both your vision and your message. The biggest challenge is creating consistent content that is worthwhile. It can be overwhelming to decide where to begin and can often leave you feeling like a deer in the headlights—you end up spending all of your time racking your brain for ideas and topics to discuss. Let’s discuss three frameworks to make the content creation process enjoyable and most importantly, more effective.
1. Choosing the Theme
By starting with a theme, you can provide a structure to the series of communications that will attract readers to the desired destination. One good way to come up with a list of potential themes is by implementing brainstorming techniques. From there, you can prioritize the themes by popularity, timeliness, or how easy they are to write. Themes can range from customer spotlights, popular or trending topics that relate to your business, or frequently asked questions that you have received.
2. Start with the Big Picture
Most people are inclined to just jump right in and begin writing, but that isn’t always the best route. You may increase the value of your content and gain a bigger crowd if you start with an overview. For the people who are already familiar with your product or company, it can serve as a fresh reminder that can reinforce information; but for the people who may not know anything about you, it’s a nice way to introduce your expertise. This process can become an excellent tool that can repurpose your existing content so it can be noticed and consumed by an audience that may not be familiar with your work.
3. Create an Editorial Calendar
If you’re looking to take some of the anxiety out of planning your content, an editorial calendar will be perfect for you. Use the theme that you came up with as your guide, then decide how often you would like to write about that topic. From there, you can break down your topic into subtopics and begin identifying more granular information that you can share. All of this new information will flow from the overview and your readers will feel assured with the progression of thought in your message. You can now fully focus on writing since you have planned and front-loaded much of the work beforehand. As a result, you will have more topics to discuss than ever before.
By implementing these three practices, you can rest assured that your content creation will be effective in impacting your clients and community.
Much success,
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