Remember “Flappy Bird?”
At one point, the creator of that highly-addicting and simple mobile app was pulling in about $50,000 a day, according to an interview on RollingStone.com.
Do you have dreams of your app going viral like that?
Marketing a mobile app is a very important component to an inbound marketing strategy, because an app can reach a segment of your audience that a traditional website typically doesn’t.
There are plenty of ideas to help you start promoting your app. Here are 57 app marketing strategies, just to get the ball rolling.
- Help people discover the app while they’re browsing Pinterest, by creating a rich pin that links directly to the app store download.
- Promote the app on other app stores like the Amazon Appstore, SlideMe and Getjar.
- Build an easy to use, ultra-targeted micro-site to promote the app.
- Generate a QR code to help people download the app.
- Create a mobile app ad on Facebook.
- Grow your app marketing email list, and regularly engage with users who have opted in.
- Talk to one person at a time at the beginning.
- Write blog posts that chronicle the life of the app, from concept to launch.
- Use StumbleUpon Paid Discovery to drive people to the app download page.
- Create high quality screenshots to use within the app store.
- Ensure app is being indexed by Google.
- Create how-to Vines based on specific situations.
- Develop an app demo video to showcase new and interesting features.
- Apply for mobile app awards like bestmobileappawards.com, Webby, and Awwwards.com.
- Record a podcast to market the app at busy people or those with long commutes.
- Have a brick and mortar store? Create collateral to promote app.
- Promote the app with content discovery tools like Disqus and Outbrain.
- Offer a free trial of the app to break the ice with potential customers, but be sure to give them an incentive to stay with you after the trial ends.
- One of the basic tenets of inbound marketing is to provide value, and answering questions on Quora is a great way to build trust with potential customers. Find questions that the app could potentially solve, and link back to the App store download page if it makes sense.
- Spend some time with app store optimization, so that the app ranks higher within the store’s search results. Like search engines, the higher your app ranks in the list for a particular query, the more traffic your app page will receive.
- Create an email nurture campaign to connect with people who have specific problems that your app could solve, and create a series of emails to communicate value over a period of time.
- Re-engage with current users using push notifications, search and display ads to keep delivering value and announce new products or developments.
- Leverage existing audiences by exchanging ad space with other apps.
- Create a tutorial video of the app through Facebook Live.
- Add links to the app store download page to your email signature.
- Create a high quality app icon to help your app stand out from the rest.
- Add app download links to your website, both directly in your blog content and also through rotating banners on the sidebar.
- Another way to use existing audiences as leverage is to write guest blog posts for related topical websites, and include a call to action within your author bio.
- Create an infographic that describes the steps in solving a specific problem, and distribute it to infographic submission sites.
- Pitch the app to review websites and include all the details and screenshots about the app in an easy to consume package.
- Build app landing page on your website to collect email address and build your list.
- Reach out to influencers who might be interested in helping your promote the app to their audiences.
- Partner with another app to share the marketing opportunities and build an audience.
- Target specific niche audiences by posting an ad on Reddit.
- Create a slide presentation about the features and benefits of the app, and post it to Slideshare.
- Use Google Adwords to create display ads to push to potential subscribers.
- Roll out new updates regularly as this will keep the app fresh and valuable for your users.
- Become an authority in your app’s niche by blogging and connecting with people in the community, which can eventually help you land speaking gigs.
- Draft a press release about the launch of the app, and distribute it via sites like PRweb.com or contact other websites directly.
- Choose your app keywords and categories carefully. Read this guide on App store SEO.
- Create app mini cards to hand out to your friends, family and other people you come into contact with.
- Facebook ad guru Jon Loomer has some great tips about creating a Facebook “passion page” to help bring top-funnel visitors to your app page.
- Mobile app professionals can connect with other developers by joining relevant Linkedin groups, and also finding groups of potential customers.
- Would you be interested in podcasting? Check out this step-by-step tutorial by Pat Flynn about how to do just that.
- Build a teaser website with a countdown timer to build anticipation for the app’s launch.
- Create cool t-shirt designs, hats, pens or other swag with your app’s logo or name, and give them out for free.
- It’s not uncommon to receive negative reviews in the app store, but turn those negatives into a positive experience for users by openly and honestly addressing them.
- Need to hire someone to help market or develop the app even further? Post the job on various career websites.
- Install a heatmap on your app to help optimize the experience for mobile users.
- Blog commenting as a marketing tactic is still alive and well, as long as you provide value and move the overall conversation forward.
- You can build a good reputation and increase the opt-ins on your email list by hosting an app launch party.
- One way to increase sales is to offer discounts via push notifications to those who have opted in to receive them.
- Run a Facebook contest to get the word out about your app, and get interested people to opt-in to your email list.
- Turn your app users into brand evangelists by integrating social media within the app.
- Set up retargeting ads on Facebook, Google Adwords and in-app to keep your product on the top of people’s minds.
- Monitor the performance of your app, and keep track of key metrics like requests, average response time and failed requests.
Looking for more great reads? Check out these related articles:
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- Inbound Marketing vs Outbound Marketing: Can’t We All Just Get Along?
- 4 Ways to Combine Inbound Marketing with Your Outbound Methods
- 5 Reasons Why Your Business Needs a Mobile App