The Dos and Don’ts of Using Keywords for Business Blogging

The Dos and Don’ts of Using Keywords for Business Blogging

Keywords are the much maligned components of business blogging.  Using keywords has now gained the reputation of being an underhanded technique unsuitable for respectable businesses. In fact, if you look at the websites of well-known newspapers such as The New York Times, you’ll find that they don’t pay any attention to keywords at all.  Their website content […]

The Ultimate Step-By-Step Keyword Research Checklist

The Ultimate Step-By-Step Keyword Research Checklist

WHAT MAKES A GOOD KEYWORD? Anyone who has worked in the SEO and digital marketing industry for a while has come to realize one great truth. Not all keywords are created equal. Ranking #1 for a keyword in google doesn’t necessarily mean you are running a successful SEO campaign. If you’re not ranking for the right keywords, […]