The Missing Link: Analyzing Qualitative Data

It’s well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds, the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked into the darkness trying to solve the puzzle. Your eyes dried by the computer screen as you study […]

Inbound Marketing vs Outbound Marketing: Can’t We All Just Get Along?

I get asked a lot what the pros and cons are of both inbound and outbound marketing and which is best suited for their business. And my answer is almost always the same. “Why on earth would you do one without the other?” What you see happening in marketing today is groups with special interests […]

The Last Inbound Marketing List You Will Need (Until Next Year)

The Last Inbound Marketing List You Will Need (Until Next year)

Nobody likes a seller anymore. If you want to sell to the modern consumer, then the right inbound marketing techniques will help your business more than an entire room full of new sales agents. Podcasts, blogs, video marketing and proper product placement with good distribution is the secret to the sauce. No matter your industry, inbound marketing is the […]

Secrets to Conversion Rate Optimization

Secrets to Conversion Rate Optimization

Before launching a marketing campaign, you should always have a goal in mind. Then all your efforts should be toward accomplishing that one goal. In my world of marketing, that goal has been to optimize your conversion rate! In any way possible. I want to see the conversion rate on my campaigns go higher and […]

The Dos and Don’ts of Using Keywords for Business Blogging

The Dos and Don’ts of Using Keywords for Business Blogging

Keywords are the much maligned components of business blogging.  Using keywords has now gained the reputation of being an underhanded technique unsuitable for respectable businesses. In fact, if you look at the websites of well-known newspapers such as The New York Times, you’ll find that they don’t pay any attention to keywords at all.  Their website content […]

The Key to Customer Engagement Through Content Marketing

The Key to Customer Engagement Through Content Marketing

The idea behind content marketing is to produce written material that will keep your customers engaged. What exactly does it mean to be engaged in something? You know that feeling that you have when you start watching a movie or reading a book and you feel like you’ve been transported to a different world altogether? That’s what […]

The Ultimate App Marketing Plan: 56 Ways to Boost Your App Store Downloads

The Ultimate App Marketing Plan: 56 Ways to Boost your App Store Downloads

Remember “Flappy Bird?” At one point, the creator of that highly-addicting and simple mobile app was pulling in about $50,000 a day, according to an interview on RollingStone.com. Do you have dreams of your app going viral like that? Marketing a mobile app is a very important component to an inbound marketing strategy, because an app can […]

The Ultimate 6 Step Guide to a Strong Content Marketing Plan

Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to being found by their audience in the search engines. These numbers […]

The Ultimate Step-By-Step Keyword Research Checklist

The Ultimate Step-By-Step Keyword Research Checklist

WHAT MAKES A GOOD KEYWORD? Anyone who has worked in the SEO and digital marketing industry for a while has come to realize one great truth. Not all keywords are created equal. Ranking #1 for a keyword in google doesn’t necessarily mean you are running a successful SEO campaign. If you’re not ranking for the right keywords, […]

Top 10 Wishes for Pokemon GO (and How Many Have Come True)

Pokemon GO has only been released for a week and it’s already become the most popular mobile game of all time. Even in Europe, where it hasn’t been released, it’s extremely popular and you can see lots of people playing it. Despite its popularity, it has quite a few features missing and even more annoyances […]