Why Don’t Fortune 500 Companies Blog?

Why Don’t Fortune 500 Companies Blog?

Blogs have a key role in digital marketing. To attract new users and increase traffic to your website, you need to be active by updating it with new blogs. They also give you something relevant and valuable to say on social media for your followers to see. But despite the positive effective of blogging, many companies are still hesitant to make the jump. Is […]

The Missing Link: Analyzing Qualitative Data

It’s well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds, the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked into the darkness trying to solve the puzzle. Your eyes dried by the computer screen as you study […]

Fall in Love with Content Creation

Fall in Love with Content Creation

“Content creation.” Even the term sounds a little boring. It makes the process sound about as enthralling as writing the ingredient labels for food packaging. It just sounds so, well, industrial. It feels as if you’re applying for a job on an assembly line. Fortunately, there’s an antidote for the tedium. (And it’s not turning your […]

Leveraging Industry Influencers in Your B2B Marketing Strategy

Leveraging Industry Influencers in your B2B Marketing Strategy

UTILIZE INFLUENCERS IN YOUR B2B MARKETING STRATEGY The internet is a flutter with brilliant B2B marketing efforts . . . Just having a well executed piece of content is no longer enough. In this day where new information is being written and published online by the second, it’s easy for scintillating content to get lost […]

The Rise of Programmatic Marketing and What it Means for B2B

The Rise of Programmatic Marketing and What it Means for B2B

Digital marketing has evolved vastly in the 25 years since the infancy of the internet. Online marketing efforts have been  in constant flux as new technologies come into play that change the game, and advertisers have more tools available now than ever before. It’s a great time to be in the online marketing world, and […]

Inbound Marketing vs Outbound Marketing: Can’t We All Just Get Along?

I get asked a lot what the pros and cons are of both inbound and outbound marketing and which is best suited for their business. And my answer is almost always the same. “Why on earth would you do one without the other?” What you see happening in marketing today is groups with special interests […]

Simplicity and Empathy: The Two Magic Words of High-Quality Content Marketing

Simplicity and Empathy: The Two Magic Words of High Quality Content Marketing

We live in a very noisy digital marketing world, to say the least. If, for example, U2, one of the biggest rock bands in history, had to resort to their massive Apple giveaway stunt to “break through the noise,” as lead singer Bono said, it’s safe to say that our world is over-saturated with content. […]

How Will Content Creators Fit into the Localized Marketing Revolution?

How Will Content Creators Fit Into The Localized Marketing Revolution?

Decentralization is the hot thing in the 2010s and for the foreseeable future. We’re seeing it everywhere: in currency (Bitcoin’s cryptocurrency that requires no banks), in food (the booming artisan, local food movement that requires no centralized industrial methods), and in entertainment (peer-to-peer sharing on the user end; on the production end: artists independently crowdfunding […]

How Keywords Increase Your Blog Traffic

How Keywords Increase Your Blog Traffic

Do you know how to increase the quantity and quality of the traffic coming to your website using your blog? You already know that blogging for your business is an important part of your digital marketing plan. Next to having a brilliant website filled with information about your business, products, and services, a business blog is the best way to […]