Blogging


How to Use Malcolm Gladwell’s Theories for Content Marketing

How to Use Malcolm Gladwell’s Theories for Content Marketing

Malcolm Gladwell is generally acknowledged as one of the foremost thinkers of our age.  He’s written about a variety of topics, from French Impressionists like Monet and Renoir to those who are well-known in technological fields, such as Steve Jobs and Bill Gates. He’s also had quite a bit to say about how the market […]

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7 Reasons You Can’t Afford to Ignore Instagram

7 Reasons You Can’t Afford to Ignore Instagram

When most companies talk about social media, the “Big 3” come to mind: Facebook, Twitter and LinkedIn. But, why is nobody paying attention to Instagram? Instagram is the fastest growing social media platform to date. Monthly active users increased by 100 million in just nine months. While this growth comes mainly from the younger crowd, Instagram […]

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Why You Should Choose Onsite Blogging Over Offsite Blogging

When it comes to your company’s blog, you could choose to have it hosted on your business website or on a completely different site altogether. There are a number of advantages to onsite blogging, a few of which are listed below. 1. Seen More Often Onsite blogs tend to be seen more often by visitors, as […]

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Keep Feeding the Content Monster

People hunger for great content that is found online through innumerable social media channels. They do not want to eat stale bread. They hunger for fresh meat. It is the job of a successful social media marketer to provide that meat because hunger is never-ending. Internet websites contain billions and billions of pages. 4.72 billion pages to […]

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Is Your Social Media Marketing Up to Date?

Is Your Social Media Marketing Up to Date?

The internet currently boasts 3.17 billion users. 2.3 billion of those are active social media users. When social media marketing is considered in light of the number of people it can reach, you would think every business would jump on board. It’s a millennial gold rush producing profitable results around the globe. Consider the following statistics: In September 2016, Facebook […]

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How Specific and Creative Should You Be with Titles...

Onsite blogging can still be a challenge when you need to come up with a catchy title. Some people have a natural affinity for creating interesting titles, though many have trouble. The basic problem is that far too many who create titles go too generic, which is going to be a big problem in getting […]

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The Missing Link: Merging Social Media With SEO

The Missing Link: Merging Social Media with SEO

Has your SEO strategy flatlined? Are you interested in leveraging social media to improve your SEO? Well, I will let you in on a little secret. Nowadays, social media has a huge impact on the success of your SEO strategy. How? This blog post will uncover five ways to utilize social media to improve your […]

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How Inbound Marketing is like Courtship: Looking Good and Conversing Well

How Inbound Marketing is like Courtship: Looking Good and...

Inbound Marketing is a little bit like courtship. The company makes a foray towards grabbing the eye of the consumer. The consumer responds by showing a little bit of interest. The company then tries to take things further by giving the consumer more information in another form. And the consumer shows a little more interest […]

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Online Marketing Using Images: Are They More Important Than...

Part of online marketing for B2B businesses is promoting blogs and social media posts, though some of that has been giving way to images over straight text. While there’s been debate about whether images are going to receive more focus in online marketing over actual reading, it’s obvious text isn’t going to go away completely. Regardless, adding […]

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Is Posting Content Frequently Really the Sign of Good...

There’s no question that posting frequently is a good characteristic of a content marketing campaign. The only problem comes when businesses post so frequently that the quality of their content starts to suffer. Let’s say your business currently posts one blog a week. Now, you probably put a lot of thought into that blog, get it proofread, and […]

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6 Ways to Improve Your Content Marketing Strategy

6 Ways to Improve Your Content Marketing Strategy

What is the first thing you think of when you hear the term, content marketing? Does it simply mean written text or are there other factors to consider? Images, videos, podcasts, radio, charts, infographics, and text, to name a few, are all considered content. Before you post or link content to your site or social media […]

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3 Ways To Make Social Media Actually Work for Your Company

3 Ways to Make Social Media Actually Work for...

Odds are your company has a regular slew of social media accounts. From Facebook to Twitter and of course, LinkedIn – your company is probably trying to “connect” with its “followers” in hopes of getting more “likes” and “shares.” For quite some time (in the ‘internet years’), social media has been seen as the Holy […]

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Getting Inside Their Heads Part 2: The Science of Creating a Buyer Persona

Getting Inside Their Heads Part 2: The Science of...

Welcome back for Part 2 of the Getting Inside Their Heads series. Now that you know what a buyer persona is, you need to understand the science behind creating them for clients’ customers. Creating buyer personas is somewhat scientific in nature because it involves lots of research. While many people’s first thought in creating a […]

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Getting Inside Their Heads Part 3: Using Buyer Personas...

Creating buyer personas should form a critical piece of your digital marketing strategy, and is essential to understanding your clients’ target buyers; however, it is merely part of the process you and your organization must implement to really get inside the heads of your clients’ customers. The other critical part is understanding a buyer’s journey […]

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How to Win at Social Media Marketing

How to Win at Social Media Marketing

Sure, social media marketing sounds easy. Why, isn’t all you have to do is set up accounts on Facebook, Twitter, Instagram, etc., make a few posts, and watch the customers flock in (and the cash register ring!)? As the saying goes, if it was that easy, everyone could do it—and they can’t! Yes, social media […]

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