How to use UX to Make Your Website Ultra-Intuitive
If you’re involved with website or software design at all, you know that the huge buzzwords floating around right now are user interface design (UI), and user experience design (UX). Since these both have to do with users, the jobs often get lumped together, making them seem like the same thing. While they are related, […]
3 Must-Employ Tactics to Grow Your Business’ Social Media Following
97% of all businesses use social media for marketing purposes. 97 percent! That has two giant implications for your business. First, if you aren’t using social media, you should probably crawl out from under the rock you have been living under for the past five years and start using it for your business. Not only can social […]
9 Youtube Optimization Tips That Work Like Magic
“This video is going to be seen by millions!” is an over-optimistic comment that video marketers hear far too often. So how can your business leverage the second-largest video platform on the planet to generate more traffic to your site? YouTube generates about 6 billion hours of video consumption per month, and there is an estimated […]
7 Actionable Tips for Creating an Engaging Blog Post
The company blog is more than just a place to promote products. It’s the hub of the website and there are a number of ways to create blog posts that are beautiful, shareable, linkable, and engaging. 1. Create Images for Social Media There’s a lot of information competing for people’s attention, especially in the content […]
The 5 Essential Elements of a Good Blog Post
You might have read that having a blog on your website is critical if you want your site to be a big success. Regular blog posts can help you establish yourself as an expert, can help with search engine optimization, and can give people a reason to return to your site regularly. A lot of […]
The Ultimate 6 Step Guide to a Strong Content Marketing Plan
Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to be found by their audience in search engines. These numbers […]
4 Compelling Reasons to Add Video Strategies into Your Online Marketing Plan
It’s said that 74% of all Internet traffic will be video in the near future. That in itself should persuade any business to leverage this strategy in their marketing to increase their reach and influence. Videos have a powerful way of connecting your target audience to your message that is missed in written content. Video marketing […]
4 Ways to Boost Your Social Media
You’ve taken the time to set up social media accounts for your business on all the major sites. You’re posting regularly, taking the time to interact with your customers, and using your social media platforms as an opportunity to share information about your products or services. Social media marketing, however, isn’t just about regular posts. It’s […]
The Missing Link: Analyzing Qualitative Data
It’s well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds are the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked in the darkness trying to solve the puzzle. Your eyes dry by the computer screen as you […]
4 Ways to Combine Inbound Marketing with Your Outbound Methods
Would it shock you to know that we believe in the power of inbound marketing? Probably not. After all, you’re reading this blog, a core inbound marketing technique whether you found it via a subscription email or a search engine. Heck, we even praise the power of inbound marketing on our homepage! So instead of writing […]