3 Tips for Scheduling Out Content on Social Media
Social media promotion is perhaps one of the top ways to generating crazy engagement with your blog content. From growing brand awareness, driving fresh traffic to your site, building industry credibility, to boosting SEO ranking, strategically sharing your articles on social media will yield amazing results in your marketing strategy. Yet, with more brands leveraging […]
The Ultimate 6 Step Guide to a Strong Content Marketing Plan
Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to be found by their audience in search engines. These numbers […]
The Missing Link: Analyzing Qualitative Data
It’s well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds are the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked in the darkness trying to solve the puzzle. Your eyes dry by the computer screen as you […]
Secrets to Conversion Rate Optimization
Before launching a marketing campaign, you should always have a goal in mind. Then all your efforts should be toward accomplishing that one goal. In my world of marketing, that goal has been to optimize your conversion rate! In any way possible. I want to see the conversion rate on my campaigns go higher and […]
Inbound Marketing vs Outbound Marketing: Can’t We All Just Get Along?
I get asked a lot what the pros and cons are of both inbound and outbound marketing and which is best suited for their business. And my answer is almost always the same. “Why on earth would you do one without the other?” What you see happening in marketing today is groups with special interests […]
5 Ways to Improve Your Content
There are loads of tips and tricks that can be used to improve your web content, but here are 5 suggestions that any company can easily implement starting today to enhance content quality and its impact online. 1. Research Before You Write You will see remarkable improvement in the content you create if you do […]
How to Win at Social Media Marketing
Sure, social media marketing sounds easy. Why, isn’t all you have to do is set up accounts on Facebook, Twitter, Instagram, etc., make a few posts, and watch the customers flock in (and the cash register ring!)? As the saying goes, if it was that easy, everyone could do it—and they can’t! Yes, social media […]
Simplicity and Empathy: The Two Magic Words of High-Quality Content Marketing
We live in a very noisy digital marketing world, to say the least. If, for example, U2, one of the biggest rock bands in history, had to resort to their massive Apple giveaway stunt to “break through the noise,” as lead singer Bono said, it’s safe to say that our world is over-saturated with content. […]
22 Millennial Marketing Tips from a 22-Year-Old
Every company cares about one thing: getting more leads. They come up with solution after solution to generate leads and increase revenue. But there’s one highly influential market where companies seem to miss the mark: millennials. Companies, specifically B2B companies, may see marketing to millennials as a waste of time. Millennials aren’t the CEO’s and […]
How to Find Golden Opportunities on Twitter with HubSpot Social Monitoring
Consider this bit of information: #DidYouKnow if #Twitter were a country, it would be the 12th largest in the world? — Eve Mayer (@LinkedInQueen) June 11, 2015 With that many people on Twitter, there is no possible way that your customers and potential customers are not represented. Twitter is filled with people just waiting for you to reach out […]