How to Use Malcolm Gladwell’s Theories for Content Marketing
Malcolm Gladwell is generally acknowledged as one of the foremost thinkers of our age. He’s written about a variety of topics, from French Impressionists like Monet and Renoir to those who are well-known in technological fields, such as Steve Jobs and Bill Gates. He’s also had quite a bit to say about how the market […]
Simple “Get Organized” Resolutions You Can Stick To
Resolutions: we’ve all made them and broken them. One of the most popular New Year Resolutions is “Get Organized.” It’s also one of the most abandoned resolutions as people find it to be an overwhelming task, don’t know where to start, end up getting busy, and just generally fall back into old habits. Last year, […]
7 Questions to Help You Create Your Content Marketing Strategy
If you don’t already have a content marketing strategy, get on it! Turns out, it’s pretty darn useful. If you do have one, is it an actual, useful document or just some jumbled idea you keep in a back drawer? The goal of a content marketing strategy is to stay on track; just like with everything else […]
7 Actionable Tips for Creating an Engaging Blog Post
The company blog is more than just a place to promote products. It’s the hub of the website and there are a number of ways to create blog posts that are beautiful, shareable, linkable, and engaging. 1. Create Images for Social Media There’s a lot of information competing for people’s attention, especially in the content […]
6 Easy Ways to Boost SEO and Website Presence
Did you know that search engines are still the #1 source for content traffic generation, outdoing social media by more than 300% (Source: IronPaper)? With more consumers using search to find information, locate local retailers and businesses, and seek answers to their problems, your practice must implement sound SEO practices to boost your chances of being found online. You […]
Simplify Your Social Media Marketing Strategy in 4 Steps
When you first start promoting yourself on social media, it is easy to get overwhelmed. Most social media networks never sleep, so there is pressure to maintain a constant online presence. Unless you have a large social media team by your side, this is a next-to-impossible task. If you want to start getting the most […]
The Last Inbound Marketing List You Will Need (Until Next Year)
Nobody likes a seller anymore. If you want to sell to the modern consumer, then the right inbound marketing techniques will help your business more than an entire room full of new sales agents. Podcasts, blogs, video marketing, and proper product placement with good distribution are the secrets to the sauce. No matter your industry, […]
The Ultimate App Marketing Plan: 56 Ways to Boost Your App Store Downloads
Remember “Flappy Bird?” At one point, the creator of that highly addicting and simple mobile app was pulling in about $50,000 a day, according to an interview on RollingStone.com. Do you have dreams of your app going viral like that? Marketing a mobile app is a very important component of an inbound marketing strategy because […]
What are the Best Methods for Blogging in a Digital Marketing Campaign?
Digital marketing encompasses a large plate of things to do to capture the attention of prospective customers. But as common as blogging is, it’s still a vital part of the digital marketing process. However, how you approach blogging has to be looked at in a different way now than we looked at it just five […]
13 Effective Inbound Marketing Strategies That Drive Growth
We can agree that inbound marketing is the best way to do business online when marketing your brand. More consumers are engaging with companies through social media posts, blog content, email, and online video today than ever before. Compelling statistics continue to prove that inbound marketing tactics draw website visitors, produce more leads, and improve […]