Keep Feeding the Content Monster
People hunger for great content that is found online through innumerable social media channels. They do not want to eat stale bread. They hunger for fresh meat. It is the job of a successful social media marketer to provide that meat because hunger is never-ending. Internet websites contain billions and billions of pages. 4.72 billion pages to […]
Online Marketing Using Images: Are They More Important Than Actual Content?
Part of online marketing for B2B businesses is promoting blogs and social media posts, though some of that has been giving way to images over straight text. While there’s been debate about whether images are going to receive more focus in online marketing over actual reading, it’s obvious text isn’t going to go away completely. Regardless, adding […]
Fall in Love with Content Creation
“Content creation.” Even the term sounds a little boring. It makes the process sound about as enthralling as writing the ingredient labels for food packaging. It just sounds so, well, industrial. It feels as if you’re applying for a job on an assembly line. Fortunately, there’s an antidote for the tedium. (And it’s not turning your […]
7 Great Ways to Decorate Moleskine Journal Covers
Journals are supposedly meant for writing projects, but honestly, I think half of the worth of having a journal is being able to stare at its beautiful cover. For years, I’d heard people mention Moleskine notebooks as kinda the best of the best as far as notebooks go. They’re a preferred notebook for many. However, […]
Getting Inside Their Heads: Mind the Gaps, Filling Holes in Your Client’s Content Strategy
The size of the spatial gap between a train and a station platform can be no wider than 3 inches as of 2009 according to a report published by the New Jersey Department of Transportation (NJDOT). While the size of the platform gap varies from station to station, and from country to country, the spatial gap […]
A Guide to Creating Keyword Rich Content
We all love SEO. Well, sometimes we love it. Sometimes it can be brutal, especially when Google rolls out one of their famous algorithms and messes us all up! But, for the most part, SEO is really great. There are some simple things you can do to drive traffic to your website with it. One such item is […]
What is the Best Way to Implement Thought Leadership in Your Content Marketing?
Thought leadership might mistakenly sound like a CEO who perhaps puts excessive thought into everything, as in a micromanaging approach. In fact, thought leadership is more to do with the customer in your B2B business and identifying what exactly they want. Once you know what they want, the concept expands beyond the leader of the company […]