The Ultimate Content Creation Checklist
Often times marketers struggle with creating compelling and effective content that will drive traffic, generate leads, and produce sales. Content creation is important because it’s the initial bait that brings in targeted, quality prospects into your lead funnel. So whether through video, blog posts, forums, or articles, your content must do just that: build your […]
Why You Should Write Your Content Creation Plan Down
Many businesses talk about content creation verbally, but they never write anything down. While discussing content is a good way to brainstorm and come up with new ideas, it’s not enough to be considered a strategy. To practice content marketing, you need to have a thorough strategy that entails a detailed content schedule. You should have a […]
How to Create an Awesome Content Marketing Strategy
Creating a content marketing strategy is important for any business that wants to be successful. But developing a great strategy is actually easier said than done. A lot of thought must be put into the process, which can take some time. Losing this valuable time could actually cause some problems for businesses who need to […]
Wikipedia and eHow: What They Can Teach Us About Content Marketing
When you’re trying to drive traffic to your website, it helps to look at other websites that have managed to do this on a large scale. What are your go-to websites? When you’re looking for detailed information on anything, don’t you generally go to Wikipedia? Sure, this website doesn’t have the best reputation for accuracy, […]
19 Ways to Use Birch Bark for Crafting
Birch bark is often used as tinder for camp fires, but if you’re stuck in the city or have too much bark on hand, there are dozens of other ways you can use it. The bark’s flexibility and beautiful pattern make it perfect for decorating objects, especially for weddings or parties with a rustic theme. […]
The Dirty Secret of Content Marketing
If you’ve been chipping away at content marketing for a while now, this “dirty secret” of content marketing won’t be a revelation, but acknowledging it will be a comfort: there is no such thing as instant gratification in content marketing. That’s good and bad news. The bad news first: there is no flashing red secret button […]
Content Marketing: Why You Should Write Blog Posts in a Series
As you probably already know, writing for your blog regularly is one of the basic foundations of content marketing. However, there are a lot of different ways to do it, and shaking up your style and your posting methods can be smart. For example, if you have never written and posted blog posts in a series, it’s […]
Why Upcycling Content is Essential for B2B Marketing
Upcycling content is an essential practice in B2B marketing. To get the most out of your content, you need to give it as much visibility as possible. The only way to do this is to post it on multiple platforms. As you move your content around, rearrange it so that it appeals to different types […]
Why You Should Document Your Content Marketing Strategy
How important is it to document your content marketing strategy? Probably more than you think. When businesses document their strategy, they commit to it and have certain goals that they want to reach. Documented marketing strategies provide clear guidelines to follow. This makes a difference when it comes to the actual implementation of the strategy. According […]
Welcome to the World of Content Marketing
For the past couple of weeks my mind has been focused on two things, content marketing and Jurassic World. My mind couldn’t leave these two subjects when brainstorming a blog post idea. It’s almost as if the universe wanted this to happen. Welcome to the World of Content Creation. “Dun dun da dun dun da […]