Your landing page. The number one area on your website that can cause anxiety and distress among all involved with creating it. The goal is to have your customers complete some sort of action. Perhaps they need to buy something or sign up for something. Regardless of what you want them to do, there is […]
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Just as real life leaders have leadership styles, so do thought leaders. According to this article from Entrepreneur, there are four types of leaders in Game of Thrones: the surreptitious, self-serving leader embodied by Cersei Lannister, the naïve leader with all the best intentions, embodied by Daenerys Targaryen, the leader who’s not so great with people, […]
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“You need to build thought leadership” is easy advice to give a marketer looking to build their online presence. Grow your perceived expertise in your field, and you will gain credibility in the eyes of your audience, who will begin to lean your way when the buying decision inevitably arises. But just how do you go […]
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Many businesses forget to add an essential component to their digital marketing strategy. A call-to-action (CTA) button is much more than a typical website link. It’s the last link between potential clients and your business. Here’s how a recent Business 2 Community article explains the purpose of CTA: “A CTA is a button, image, or text link that encourages […]
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Every business on the face of the planet has a marketing strategy. Whether this marketing strategy is actually doing its job is another question, but at least one exists. For those looking for new ways to improve their marketing strategy, one idea to consider is thought leadership marketing. With thought leadership marketing, data is analyzed and […]
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We all love SEO. Well, sometimes we love it. Sometimes it can be brutal, especially when Google rolls out one of their famous algorithms and messes us all up! But, for the most part, SEO is really great. There are some simple things you can do to drive traffic to your website with it. One such item is […]
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How to Create a Landing Page Strategy That Fits Your Needs Why do we even make Landing Pages? It would be nice if our landing pages could be generated at the flick of a wand, but unfortunately, our magic skills haven’t quite arrived yet. Harry couldn’t use just any old wand he wanted. He went […]
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Anyone familiar with the SEO industry knows how crucial targeting the right keywords is. I would argue that keyword research is one of the most universally important parts to any SEO campaign. According to Moz, “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the […]
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If you are using landing pages to market your products, content, or business, it is likely that Unbounce is the tool for you. Unbounce has a simple, easy-to-use, user-intuitive interface that allows for drag and drop creation of web pages. You can host your content, create forms, have them capture emails and other information upon download. There […]
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Thought leadership is the new big thing on the internet. As everyone gains a microphone and an ability to broadcast their thoughts and ideas, it becomes increasingly difficult to sort through the useless information and find true, actionable direction from someone who knows their industry. Because of this, people are beginning to flock to thought […]
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Thought leadership might mistakenly sound like a CEO who perhaps puts excessive thought into everything, as in a micromanaging approach. In fact, thought leadership is more to do with the customer in your B2B business and identifying what exactly they want. Once you know what they want, the concept expands beyond the leader of the company […]
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Digital marketing can be complex. With so many different tools, apps, platforms, channels, and integrations – finding the best solutions can be a daunting task. So we compiled a list of the easiest, cheapest, most user-friendly tools every digital marketer should be taking advantage of. You’re welcome. Here is your List of DIY Marketing […]
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