How to Create a Marketer’s Utility Belt
In our time, Batman has become a crowd-favorite superhero. However, this billionaire orphan who fights crime at night wouldn’t have had much success without his utility belt. All those tools and gadgets allow him to appear greater than a mortal man. The same can be said about a digital marketer. We would be nothing without […]
Fall in Love with Content Creation
“Content creation.” Even the term sounds a little boring. It makes the process sound about as enthralling as writing the ingredient labels for food packaging. It just sounds so, well, industrial. It feels as if you’re applying for a job on an assembly line. Fortunately, there’s an antidote for the tedium. (And it’s not turning your […]
3 Tips to Help Find More Topics for Onsite Blogging
Business blogging, especially when done on your internal website, continues to gain importance in B2B marketing. Its numerous benefits, ranging from SEO improvements to establishing thought leadership, make onsite blogging a valuable online tool for marketers. Still, many companies, especially those marketing to other businesses, are hesitant when it comes to blogging. The general sentiment […]
3 Secrets of Innovative Business Blogging
Although businesses are always chasing after innovation, the way they approach business blogging, ironically, often lacks innovation. It’s not hard to see why. We all do it: when we are tasked with doing something repetitive—whether it’s scheduling and writing a blog post every two days or washing our car—we tend to fall into a comfortable […]
10 Event Marketing Stats That Will Make You Rethink Event Marketing
Leveraging event marketing in your business strategy is a proven method to grow your brand’s name, foster relationships with your audience, and build trust with prospective buyers. A live customer experience offers you the biggest opportunity to showcase your brand and your content. It is worth the investment of including events as an ongoing tactic […]
6 Tips for Knowing How to Use Humor in Your Marketing
Everyone who has ever typed LOL in a text message is, shall we say, not always telling the truth. 97% of these so-called “LOL” moments are more like LIMH (Laughing In My Head) or LIMHASALAMSCQ (Laughing In My Head And Smiling A Little And Maybe Sort of Chortling Quietly). All of our scandalously untruthful LOLs […]
Don’t Forget to Add a Call to Action in Your Digital Marketing Efforts
Many businesses forget to add an essential component to their digital marketing strategy. A call-to-action (CTA) button is much more than a typical website link. It’s the last link between potential clients and your business. Here’s how a recent Business 2 Community article explains the purpose of CTA: “A CTA is a button, image, or text link that encourages […]
5 Ways to Establish Thought Leadership Strategically
The internet is a massive web of noise. Standing out among millions of other people is hard. Plus, our attention spans are shrinking. We want things now. We have limited time to consume information. So becoming a thought leader can be hard. You have to provide incredible value and do it in ways that make […]
What is the Best Way to Implement Thought Leadership in Your Content Marketing?
Thought leadership might mistakenly sound like a CEO who perhaps puts excessive thought into everything, as in a micromanaging approach. In fact, thought leadership is more to do with the customer in your B2B business and identifying what exactly they want. Once you know what they want, the concept expands beyond the leader of the company […]
52 Tools Every DIY Marketer Should Know About
Digital marketing can be complex. With so many different tools, apps, platforms, channels, and integrations – finding the best solutions can be a daunting task. So we compiled a list of the easiest, cheapest, most user-friendly tools every digital marketer should be taking advantage of. You’re welcome. Here is your List of DIY Marketing […]