Simple Tricks for Growing Your Business with Inbound Marketing
One of the main obstacles for many businesses that are looking to grow their online presence is cutting through the wealth of information that is out there. In competitive industries, there are likely hundreds of different businesses that are attempting to enter the world of content marketing. It can be very difficult to find a […]
9 Tips for Coming Up with Content Creation Ideas for Your Blog
Content creation is an important part of any blog. If you don’t post content often enough, people might forget about your blog and might not check in regularly anymore. If you do post content but don’t post anything unique or interesting, you will also have to worry about people losing interest. Although you might want […]
5 Ways to Improve Your Content
There are loads of tips and tricks that can be used to improve your web content, but here are 5 suggestions that any company can easily implement starting today to enhance content quality and its impact online. 1. Research Before You Write You will see remarkable improvement in the content you create if you do […]
Killing it with Content Marketing and Structured Data
Let’s say that you’ve done everything right. You’ve created a killer website and even had a few blog posts or articles shared amongst your friends and family. We’ll even say that you’ve been analyzing your website, looking at your traffic, and determining what makes your visitors jump in excitement. But, you can’t seem to break […]
The Key to Customer Engagement Through Content Marketing
The idea behind content marketing is to produce written material that will keep your customers engaged. What exactly does it mean to be engaged in something? You know that feeling that you have when you start watching a movie or reading a book and you feel like you’ve been transported to a different world altogether? That’s what […]
5 Steps for a Successful Content Marketing Campaign
New pieces of content are being created and shared all the time. In the growing industry of content marketing, more competition will be entering your space and working to overthrow you. The question you need to ask yourself is, “Is my content better?” What can separate you in any industry, is the quality of content […]
Is Posting Content Frequently Really the Sign of Good Content Marketing?
There’s no question that posting frequently is a good characteristic of a content marketing campaign. The only problem comes when businesses post so frequently that the quality of their content starts to suffer. Let’s say your business currently posts one blog a week. Now, you probably put a lot of thought into that blog, get it proofread, and […]
6 Ways to Improve Your Content Marketing Strategy
What is the first thing you think of when you hear the term, content marketing? Does it simply mean written text or are there other factors to consider? Images, videos, podcasts, radio, charts, infographics, and text, to name a few, are all considered content. Before you post or link content to your site or social media […]
Is Your Content Marketing Strategy Current or Outdated?
One unfortunate aspect of content marketing is that strategies age faster than one might expect. Moreover, outdated strategies don’t really help businesses achieve their goals, since they’re inefficient at converting leads and attracting new users from your target audience. Therefore, keeping your content marketing strategy up-to-date is absolutely essential. To know where you currently stand, ask yourself these questions: Does […]
Simplicity and Empathy: The Two Magic Words of High-Quality Content Marketing
We live in a very noisy digital marketing world, to say the least. If, for example, U2, one of the biggest rock bands in history, had to resort to their massive Apple giveaway stunt to “break through the noise,” as lead singer Bono said, it’s safe to say that our world is over-saturated with content. […]