3 Tips to Take Your Content Creation to Another Level
One of the best ways to grow your community and attract new clients is by creating valuable content that spreads both your vision and your message. The biggest challenge is creating consistent content that is worthwhile. It can be overwhelming to decide where to begin and can often leave you feeling like a deer in […]
Are You Listening? Going Social Beyond Publishing Content.
What do you consider social media marketing? For most businesses and brands, the answer is simple: an opportunity to publish relevant content, grow your follower base, and generate both thought leadership and engagement. But what if we told you that in limiting yourself to this definition, you’re missing out on what might be the most […]
How to Make your Customers Beg for More Content
In the marketing world, content can sometimes be pushed to the side. Some of your clients may not realize the value content provides. To get clients begging you for content, you must wow them. What’s the secret to wowing? Conversational business writing. Now, don’t get turned off or worried by the word “conversational.” Conversational doesn’t […]
The Ultimate Content Creation Checklist
Often times marketers struggle with creating compelling and effective content that will drive traffic, generate leads, and produce sales. Content creation is important because it’s the initial bait that brings in targeted, quality prospects into your lead funnel. So whether through video, blog posts, forums, or articles, your content must do just that: build your […]
Why You Should Write Your Content Creation Plan Down
Many businesses talk about content creation verbally, but they never write anything down. While discussing content is a good way to brainstorm and come up with new ideas, it’s not enough to be considered a strategy. To practice content marketing, you need to have a thorough strategy that entails a detailed content schedule. You should have a […]
How to Create an Awesome Content Marketing Strategy
Creating a content marketing strategy is important for any business that wants to be successful. But developing a great strategy is actually easier said than done. A lot of thought must be put into the process, which can take some time. Losing this valuable time could actually cause some problems for businesses who need to […]
Wikipedia and eHow: What They Can Teach Us About Content Marketing
When you’re trying to drive traffic to your website, it helps to look at other websites that have managed to do this on a large scale. What are your go-to websites? When you’re looking for detailed information on anything, don’t you generally go to Wikipedia? Sure, this website doesn’t have the best reputation for accuracy, […]
19 Ways to Use Birch Bark for Crafting
Birch bark is often used as tinder for camp fires, but if you’re stuck in the city or have too much bark on hand, there are dozens of other ways you can use it. The bark’s flexibility and beautiful pattern make it perfect for decorating objects, especially for weddings or parties with a rustic theme. […]
The Dirty Secret of Content Marketing
If you’ve been chipping away at content marketing for a while now, this “dirty secret” of content marketing won’t be a revelation, but acknowledging it will be a comfort: there is no such thing as instant gratification in content marketing. That’s good and bad news. The bad news first: there is no flashing red secret button […]
Content Marketing: Why You Should Write Blog Posts in a Series
As you probably already know, writing for your blog regularly is one of the basic foundations of content marketing. However, there are a lot of different ways to do it, and shaking up your style and your posting methods can be smart. For example, if you have never written and posted blog posts in a series, it’s […]