7 Great Ways to Decorate Moleskine Journal Covers
Journals are supposedly meant for writing projects, but honestly, I think half of the worth of having a journal is being able to stare at its beautiful cover. For years, I’d heard people mention Moleskine notebooks as kinda the best of the best as far as notebooks go. They’re a preferred notebook for many. However, […]
19 Ways to Use Birch Bark for Crafting
Birch bark is often used as tinder for camp fires, but if you’re stuck in the city or have too much bark on hand, there are dozens of other ways you can use it. The bark’s flexibility and beautiful pattern make it perfect for decorating objects, especially for weddings or parties with a rustic theme. […]
How to Use Event Marketing to Better Your Content Strategy
According to the Content Marketing Institute, in-person events are the most effective content marketing strategy for B2B businesses. From generating new leads, connecting with potential customers, selling on-the-spot, and increasing brand exposure, live events are heavily beneficial to brands and their business goals. Yet there’s one element to event marketing that most marketers fail to capitalize […]
Content Marketing and SEO: Which Comes First?
Content marketing and SEO are the two most popular topics in digital marketing. But which practice is more important? The answer is the one that marketers should begin with and make a priority. The more you get into content marketing, the more confusing it gets. So here’s a rule of thumb that you can always turn […]
Keep Feeding the Content Monster
People hunger for great content that is found online through innumerable social media channels. They do not want to eat stale bread. They hunger for fresh meat. It is the job of a successful social media marketer to provide that meat because the hunger is never-ending. Internet websites contain billions and billions of pages. 4.72 billion […]
Online Marketing Using Images: Are They More Important Than Actual Content?
Part of online marketing for B2B businesses is promoting blogs and social media posts, though some of that has been giving way to images over straight text. While there’s been debate about whether images are going to receive more focus in online marketing over actual reading, it’s obvious text isn’t going to go away completely. Regardless, adding […]
Content Creation Tips to Attract Highly Targeted Business
Creating content is no easy task, especially with time constraints. Coming up with new ideas and generating top-quality content often don’t go hand-in-hand, as the increase in one leads to a decrease in the other. However, there is a way to keep the new ideas rolling, create awesome content, and then to make that content […]
Content Marketing Without the Clutter
A cornerstone of your marketing strategy should be focused on content creation. The goal of your content creation should not be to flood your advertising channels with superfluous and unnecessary information. Catch the attention of your target market, keep the messaging short, and make it stick. Cut the Clutter It’s easy to fall into the trap that […]
How the Rules of Writing Apply to Content Marketing
The emergence of content marketing as a key strategy to gaining online presence and traction has brought marketing back to the basics. The way to attract new customers to your website is to write great content and address it to your target audience. There’s no secret regarding the process of writing content. The same rules of writing that […]
The Dirty Secret of Content Marketing
If you’ve been chipping away at content marketing for a while now, this “dirty secret” of content marketing won’t be a revelation, but acknowledging it will be a comfort: there is no such thing as instant gratification on content marketing. That’s good and bad news. The bad news first: there is no flashing red secret button that, […]