3 Tips for Scheduling Out Content on Social Media
Social media promotion is perhaps one of the top ways to generating crazy engagement with your blog content. From growing brand awareness, driving fresh traffic to your site, building industry credibility, to boosting SEO ranking, strategically sharing your articles on social media will yield amazing results in your marketing strategy. Yet, with more brands leveraging […]
7 Questions to Help You Create Your Content Marketing Strategy
If you don’t already have a content marketing strategy, get on it! Turns out, it’s pretty darn useful. If you do have one, is it an actual, useful document or just some jumbled idea you keep in a back drawer? The goal of a content marketing strategy is to stay on track; just like with everything else […]
Tips for Running a Home Business
Having a home business can be very rewarding, especially for parents who want the option to be able to stay at home with their kids while making an income. However, it’s not all fun and games. Running a home business can also be very draining when done poorly. These tips should help you set up […]
9 Youtube Optimization Tips That Work Like Magic
“This video is going to be seen by millions!” is an over-optimistic comment that video marketers hear far too often. So how can your business leverage the second-largest video platform on the planet to generate more traffic to your site? YouTube generates about 6 billion hours of video consumption per month, and there is an estimated […]
7 Actionable Tips for Creating an Engaging Blog Post
The company blog is more than just a place to promote products. It’s the hub of the website and there are a number of ways to create blog posts that are beautiful, shareable, linkable, and engaging. 1. Create Images for Social Media There’s a lot of information competing for people’s attention, especially in the content […]
The Ultimate 6 Step Guide to a Strong Content Marketing Plan
Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to be found by their audience in search engines. These numbers […]
4 Ways to Combine Inbound Marketing with Your Outbound Methods
Would it shock you to know that we believe in the power of inbound marketing? Probably not. After all, you’re reading this blog, a core inbound marketing technique whether you found it via a subscription email or a search engine. Heck, we even praise the power of inbound marketing on our homepage! So instead of writing […]
Incorporating Press Releases into Your Content Creation Strategy
A big part of lead generation is creating content and sharing it with prospective customers. Rather than going out and finding them, you’re giving them plenty of opportunities to find you on their own through your original content. Blogs are the bread and butter of many content creation strategies. While they serve an important purpose, you can complement their […]
6 Easy Ways to Boost SEO and Website Presence
Did you know that search engines are still the #1 source for content traffic generation, outdoing social media by more than 300% (Source: IronPaper)? With more consumers using search to find information, locate local retailers and businesses, and seek answers to their problems, your practice must implement sound SEO practices to boost your chances of being found online. You […]
5 Ways SEO Should Impact Your Website Design
We’ve reached a point where website design and search engine optimization are almost indistinguishable. The most beautiful website will matter little if no one can find it. Conversely, even a great SEO strategy will not succeed if visitors are turned away by the website it leads them to. At the same time, it’s important to […]