Content Marketing: How Much is Too Much
Content marketing is one of the most effective ways of generating traffic and acquiring sales leads. To get the high amounts of traffic that businesses want, they need to produce a high amount of quality content. The problem is that companies tend to overdo it, which can hurt their traffic more than help it. Here […]
Content Marketing: How to Separate Yourself from the Crowd
Great content marketing requires a lot of time and a lot of effort. Do you ever wonder why no one is reading or viewing your content? Are there some ways in which you can motivate, inspire, persuade, and encourage your chosen target market to be drawn to your content? A wise and competent content marketer possesses comprehensive people […]
Content Marketing is the Face and Voice of your Brand
In today’s economy, buyers seek to make informed decisions before making a purchase. Especially when buying something from someone on the internet. Content marketing becomes the face and voice of your brand. The challenge is to present yourself to your target market in such a way as to promote and generate honesty and trustworthiness. If you […]
3 Tips for Scheduling Out Content on Social Media
Social media promotion is perhaps one of the top ways to generating crazy engagement with your blog content. From growing brand awareness, driving fresh traffic to your site, building industry credibility, to boosting SEO ranking, strategically sharing your articles on social media will yield amazing results in your marketing strategy. Yet, with more brands leveraging […]
How to Use Malcolm Gladwell’s Theories for Content Marketing
Malcolm Gladwell is generally acknowledged as one of the foremost thinkers of our age. He’s written about a variety of topics, from French Impressionists like Monet and Renoir to those who are well-known in technological fields, such as Steve Jobs and Bill Gates. He’s also had quite a bit to say about how the market […]
7 Questions to Help You Create Your Content Marketing Strategy
If you don’t already have a content marketing strategy, get on it! Turns out, it’s pretty darn useful. If you do have one, is it an actual, useful document or just some jumbled idea you keep in a back drawer? The goal of a content marketing strategy is to stay on track; just like with everything else […]
The Ultimate 6 Step Guide to a Strong Content Marketing Plan
Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to be found by their audience in search engines. These numbers […]
4 Ways to Combine Inbound Marketing with Your Outbound Methods
Would it shock you to know that we believe in the power of inbound marketing? Probably not. After all, you’re reading this blog, a core inbound marketing technique whether you found it via a subscription email or a search engine. Heck, we even praise the power of inbound marketing on our homepage! So instead of writing […]
Incorporating Press Releases into Your Content Creation Strategy
A big part of lead generation is creating content and sharing it with prospective customers. Rather than going out and finding them, you’re giving them plenty of opportunities to find you on their own through your original content. Blogs are the bread and butter of many content creation strategies. While they serve an important purpose, you can complement their […]
Social Media Marketing Tricks to Bring You into This Century
Social media marketing can definitely be a frustrating beast to attempt to tackle. But, as many businesses are learning, it is definitely worth the trouble put into the process. Social media, as we know it today, first got its start way back in 1994. Along the way, it has changed greatly and evolved into something […]