Content Marketing: Why You Should Write Blog Posts in a Series

Content Marketing: Why You Should Write Blog Posts in a Series

As you probably already know, writing for your blog regularly is one of the basic foundations of content marketing. However, there are a lot of different ways to do it, and shaking up your style and your posting methods can be smart. For example, if you have never written and posted blog posts in a series, it’s […]

Why Upcycling Content is Essential for B2B Marketing

Why Upcycling Content is Essential for B2B Marketing

Upcycling content is an essential practice in B2B marketing. To get the most out of your content, you need to give it as much visibility as possible. The only way to do this is to post it on multiple platforms. As you move your content around, rearrange it so that it appeals to different types […]

Why You Should Document Your Content Marketing Strategy

Why You Should Document your Content Marketing Strategy

How important is it to document your content marketing strategy? Probably more than you think. When businesses document their strategy, they commit to it and have certain goals that they want to reach. Documented marketing strategies provide clear guidelines to follow. This makes a difference when it comes to the actual implementation of the strategy. According […]

What are the Best Methods for Blogging in a Digital Marketing Campaign?

What are the Best Methods for Blogging in a Digital Marketing Campaign?

Digital marketing encompasses a large plate of things to do to capture the attention of prospective customers. But as common as blogging is, it’s still a vital part of the digital marketing process. However, how you approach blogging has to be looked at in a different way now than we looked at it just five […]

Welcome to the World of Content Marketing

Welcome to the World of Content Marketing

For the past couple of weeks my mind has been focused on two things, content marketing and Jurassic World. My mind couldn’t leave these two subjects when brainstorming a blog post idea. It’s almost as if the universe wanted this to happen. Welcome to the World of Content Creation. “Dun dun da dun dun da […]

Why You Should Write Your Content Creation Plan Down

Why You Should Write Your Content Creation Plan Down

Many businesses talk about content creation verbally, but they never write anything down. While discussing content is a good way to brainstorm and come up with new ideas, it’s not enough to be considered a strategy. To practice content marketing, you need to have a thorough strategy that entails a detailed content schedule. You should have a […]

Wikipedia and eHow: What They Can Teach Us About Content Marketing

Wikipedia and eHow: What They Can Teach Us About Content Marketing

When you’re trying to drive traffic to your website, it helps to look at other websites that have managed to do this on a large scale. What are your go-to websites? When you’re looking for detailed information on anything, don’t you generally go to Wikipedia? Sure, this website doesn’t have the best reputation for accuracy, […]

How to Use Malcolm Gladwell’s Theories for Content Marketing

How to Use Malcolm Gladwell’s Theories for Content Marketing

Malcolm Gladwell is generally acknowledged as one of the foremost thinkers of our age.  He’s written about a variety of topics, from French Impressionists like Monet and Renoir to those who are well-known in technological fields, such as Steve Jobs and Bill Gates. He’s also had quite a bit to say about how the market […]

Keep Feeding the Content Monster

People hunger for great content that is found online through innumerable social media channels. They do not want to eat stale bread. They hunger for fresh meat. It is the job of a successful social media marketer to provide that meat because hunger is never-ending. Internet websites contain billions and billions of pages. 4.72 billion pages to […]

Is Your Social Media Marketing Up to Date?

Is Your Social Media Marketing Up to Date?

The internet currently boasts 3.17 billion users. 2.3 billion of those are active social media users. When social media marketing is considered in light of the number of people it can reach, you would think every business would jump on board. It’s a millennial gold rush producing profitable results around the globe. Consider the following statistics: In September 2016, Facebook […]