Is Your Social Media Marketing Up to Date?
The internet currently boasts 3.17 billion users. 2.3 billion of those are active social media users. When social media marketing is considered in light of the number of people it can reach, you would think every business would jump on board. It’s a millennial gold rush producing profitable results around the globe. Consider the following statistics: In September 2016, Facebook […]
How Inbound Marketing is like Courtship: Looking Good and Conversing Well
Inbound Marketing is a little bit like courtship. The company makes a foray towards grabbing the eye of the consumer. The consumer responds by showing a little bit of interest. The company then tries to take things further by giving the consumer more information in another form. And the consumer shows a little more interest […]
Is Posting Content Frequently Really the Sign of Good Content Marketing?
There’s no question that posting frequently is a good characteristic of a content marketing campaign. The only problem comes when businesses post so frequently that the quality of their content starts to suffer. Let’s say your business currently posts one blog a week. Now, you probably put a lot of thought into that blog, get it proofread, and […]
6 Ways to Improve Your Content Marketing Strategy
What is the first thing you think of when you hear the term, content marketing? Does it simply mean written text or are there other factors to consider? Images, videos, podcasts, radio, charts, infographics, and text, to name a few, are all considered content. Before you post or link content to your site or social media […]
How to Win at Social Media Marketing
Sure, social media marketing sounds easy. Why, isn’t all you have to do is set up accounts on Facebook, Twitter, Instagram, etc., make a few posts, and watch the customers flock in (and the cash register ring!)? As the saying goes, if it was that easy, everyone could do it—and they can’t! Yes, social media […]
Is Your Content Marketing Strategy Current or Outdated?
One unfortunate aspect of content marketing is that strategies age faster than one might expect. Moreover, outdated strategies don’t really help businesses achieve their goals, since they’re inefficient at converting leads and attracting new users from your target audience. Therefore, keeping your content marketing strategy up-to-date is absolutely essential. To know where you currently stand, ask yourself these questions: Does […]
What are the Best Methods for Blogging in a Digital Marketing Campaign?
Digital marketing encompasses a large plate of things to do to capture the attention of prospective customers. But as common as blogging is, it’s still a vital part of the digital marketing process. However, how you approach blogging has to be looked at in a different way now than we looked at it just five […]
Simplicity and Empathy: The Two Magic Words of High-Quality Content Marketing
We live in a very noisy digital marketing world, to say the least. If, for example, U2, one of the biggest rock bands in history, had to resort to their massive Apple giveaway stunt to “break through the noise,” as lead singer Bono said, it’s safe to say that our world is over-saturated with content. […]
13 Effective Inbound Marketing Strategies That Drive Growth
We can agree that inbound marketing is the best way to do business online when marketing your brand. More consumers are engaging with companies through social media posts, blog content, email, and online video today than ever before. Compelling statistics continue to prove that inbound marketing tactics draw website visitors, produce more leads, and improve […]
Inbound Marketing: 9 Ways to Improve Your Strategy This Year
If you don’t already know it, you’ve probably at least had a hunch that inbound marketing is rapidly overtaking outbound marketing. A less expensive marketing strategy that provides plentiful opportunities for building relationships with potential clients, inbound marketing is becoming the strategy of choice for many businesses. But in addition to overtaking outbound marketing, inbound marketing itself is […]