Social media marketing is complex yet simple to understand. Before you begin a social media marketing campaign it is important that you clearly understand the level of commitment that is required. It is a long-term commitment that may not show any quantifiable results for as long as a year. And even then there is no promise of […]
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There are loads of tips and tricks that can be used to improve your web content, but here are 5 suggestions that any company can easily implement starting today to enhance content quality and its impact online. 1. Research Before You Write You will see remarkable improvement in the content you create if you do […]
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Let’s say that you’ve done everything right. You’ve created a killer website and even had a few blog posts or articles shared amongst your friends and family. We’ll even say that you’ve been analyzing your website, looking at your traffic, and determining what makes your visitors jump in excitement. But, you can’t seem to break […]
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We’ve reached a point where website design and search engine optimization are almost indistinguishable. The most beautiful website will matter little if no one can find it. Conversely, even a great SEO strategy will not succeed if visitors are turned away by the website it leads them to. At the same time, it’s important to […]
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The idea behind content marketing is to produce written material that will keep your customers engaged. What exactly does it mean to be engaged in something? You know that feeling that you have when you start watching a movie or reading a book and you feel like you’ve been transported to a different world altogether? That’s what […]
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When you first start promoting yourself on social media, it is easy to get overwhelmed. Most social media networks never sleep, so there is pressure to maintain a constant online presence. Unless you have a large social media team by your side, this is a next-to-impossible task. If you want to start getting the most […]
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If you’re in the marketing business, you’ve probably heard the words “social media marketing” so many times that the words have lost their meaning. But the truth is, if you’re failing to implement smart marketing strategies on social media platforms, you’re way behind your competitors. Platforms like Twitter, Instagram, SnapChat, and Facebook are proven ways to not only get […]
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Nobody likes a seller anymore. If you want to sell to the modern consumer, then the right inbound marketing techniques will help your business more than an entire room full of new sales agents. Podcasts, blogs, video marketing, and proper product placement with good distribution are the secrets to the sauce. No matter your industry, […]
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Remember “Flappy Bird?” At one point, the creator of that highly addicting and simple mobile app was pulling in about $50,000 a day, according to an interview on RollingStone.com. Do you have dreams of your app going viral like that? Marketing a mobile app is a very important component of an inbound marketing strategy because […]
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Are you worried about getting your social media presence and campaigns wrong? The likes of Facebook and Twitter are now vitally important to many businesses. You might have heard one of the common, and potentially damaging myths about social media that are circulating the Internet disguised as fact. If you have then your social strategies […]
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New pieces of content are being created and shared all the time. In the growing industry of content marketing, more competition will be entering your space and working to overthrow you. The question you need to ask yourself is, “Is my content better?” What can separate you in any industry, is the quality of content […]
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Let’s begin with a simple question . . . How would you describe your current remarketing efforts? For those of you who have never heard the term “remarketing,” I like to describe it as the technique of consistently staying on the mind of your audience. Remarketing allows advertisers to continue to reach out to traffic […]
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The world is quickly shifting into a mobile habitat, and if you haven’t invested into building a mobile version of your site yet, I’ll tell you who has, your competition. All of your mobile visitors are being swept from right under your feet, and you didn’t even know it. 1) Site Design: Keep it Simple, […]
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The internet currently boasts 3.17 billion users. 2.3 billion of those are active social media users. When social media marketing is considered in light of the number of people it can reach, you would think every business would jump on board. It’s a millennial gold rush producing profitable results around the globe. Consider the following statistics: In September 2016, Facebook […]
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Has your SEO strategy flatlined? Are you interested in leveraging social media to improve your SEO? Well, I will let you in on a little secret. Nowadays, social media has a huge impact on the success of your SEO strategy. How? This blog post will uncover five ways to utilize social media to improve your […]
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