Did you know that brands who craft compelling, valuable content that gets to the heart of their readers experience 7.8 times more website traffic than brands who don’t (Source: Content Marketing Institute)? Additionally, content creation is ranked as the single most effective SEO technique by 53% of businesses to be found by their audience in search engines. These numbers […]
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It’s said that 74% of all Internet traffic will be video in the near future. That in itself should persuade any business to leverage this strategy in their marketing to increase their reach and influence. Videos have a powerful way of connecting your target audience to your message that is missed in written content. Video marketing […]
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You’ve taken the time to set up social media accounts for your business on all the major sites. You’re posting regularly, taking the time to interact with your customers, and using your social media platforms as an opportunity to share information about your products or services. Social media marketing, however, isn’t just about regular posts. It’s […]
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It’s well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds are the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked in the darkness trying to solve the puzzle. Your eyes dry by the computer screen as you […]
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Would it shock you to know that we believe in the power of inbound marketing? Probably not. After all, you’re reading this blog, a core inbound marketing technique whether you found it via a subscription email or a search engine. Heck, we even praise the power of inbound marketing on our homepage! So instead of writing […]
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Before launching a marketing campaign, you should always have a goal in mind. Then all your efforts should be toward accomplishing that one goal. In my world of marketing, that goal has been to optimize your conversion rate! In any way possible. I want to see the conversion rate on my campaigns go higher and […]
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A big part of lead generation is creating content and sharing it with prospective customers. Rather than going out and finding them, you’re giving them plenty of opportunities to find you on their own through your original content. Blogs are the bread and butter of many content creation strategies. While they serve an important purpose, you can complement their […]
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Social media marketing can definitely be a frustrating beast to attempt to tackle. But, as many businesses are learning, it is definitely worth the trouble put into the process. Social media, as we know it today, first got its start way back in 1994. Along the way, it has changed greatly and evolved into something […]
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Unless you’ve been living under a rock for the past two years, you’ve noticed Taylor Swift’s rise to ultimate stardom. The girl is everywhere. On the radio, in Diet Coke commercials, sweeping award shows, and commanding BuzzFeed articles. While some would say that her billion-dollar empire is just luck, Taylor knows exactly what she’s doing. […]
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Did you know that search engines are still the #1 source for content traffic generation, outdoing social media by more than 300% (Source: IronPaper)? With more consumers using search to find information, locate local retailers and businesses, and seek answers to their problems, your practice must implement sound SEO practices to boost your chances of being found online. You […]
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One of the main obstacles for many businesses that are looking to grow their online presence is cutting through the wealth of information that is out there. In competitive industries, there are likely hundreds of different businesses that are attempting to enter the world of content marketing. It can be very difficult to find a […]
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Content creation is an important part of any blog. If you don’t post content often enough, people might forget about your blog and might not check in regularly anymore. If you do post content but don’t post anything unique or interesting, you will also have to worry about people losing interest. Although you might want […]
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I get asked a lot what the pros and cons are of both inbound and outbound marketing and which is best suited for their business. And my answer is almost always the same. “Why on earth would you do one without the other?” What you see happening in marketing today is groups with special interests […]
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Your business branding extends well beyond the logo, colors, and name of your company. At its core, your brand identity is how others perceive your business. When you work towards developing a strong brand identity, your audience will easily recognize anything birthed from your company. Whether it’s a new product, your social media messages, blog posts, […]
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Writing a book is no small endeavor. Whether it’s a sweeping romance or a point-by-point guide on how to turn a small business into an empire, it takes time, sweat, and grit to sit down in front of the keyboard day after day to force that book from your mind onto the page. If you […]
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