Forget Everything That You Think You Know About SEO
SEO is an important part of marketing your business. If you want people to find your website, you have to ensure that they can find your website when they’re using Google and their other favorite search engines. However, what you have to realize is that search engine optimization has changed a lot over the years. Gone are the […]
Use Onsite Blogging to Position Your Company as an Expert
Many sites use onsite blogging as part of their marketing strategy, and lately, it seems that every company has a blog along with their standard corporate website setup. Having a blog has definitely become a website must-have, however, here are some of the reasons you should consider your blog as more than just a ‘check-the-box’ item, and rather as […]
Make Your Thought Leadership Count by Integrating Internal Experts
Educating yourself about thought leadership is a curious experience. While you can easily find countless posts emphasizing the importance of establishing yourself as a thought leader in your industry to aid your marketing efforts, few tutorials actually outline specific ways in which you can accomplish that goal. Too often, articles stop at the why, without delving into […]
5 Tips to Link Building in a Smart SEO World
Almost every digital marketer knows the importance of link building for improving the search engine optimization of your site. Yet, at the same time, search engines like Google continue to punish marketers who seem to come upon their backlinks unethically. Walking the line between one and the other is becoming increasingly crucial to successful SEO, so […]
Your Local SEO Checklist
Some small business owners may have never heard the term “Local SEO” and funny enough, this is exactly what they need to succeed online. For this reason, I decided to throw together a simple local SEO checklist that will help anyone optimize their website for local search. Before we dive into the checklist let’s start […]
Welcome to the World of Content Marketing
For the past couple of weeks my mind has been focused on two things, content marketing and Jurassic World. My mind couldn’t leave these two subjects when brainstorming a blog post idea. It’s almost as if the universe wanted this to happen. Welcome to the World of Content Creation. “Dun dun da dun dun da […]
Using eBooks as an Evergreen Marketing Strategy
Many businesses seem to think that content creation is limited to blogs and the material on their website. While blogging is an important part of content marketing, it’s not enough on its own. Businesses need to incorporate other sources of content to give their marketing campaign more substance. This is where businesses can be creative […]
Why You Should Choose Onsite Blogging Over Offsite Blogging
When it comes to your company’s blog, you could choose to have it hosted on your business website or on a completely different site altogether. There are a number of advantages to onsite blogging, a few of which are listed below. 1. Seen More Often Onsite blogs tend to be seen more often by visitors, as […]
How Specific and Creative Should You Be with Titles for Onsite Blogging?
Onsite blogging can still be a challenge when you need to come up with a catchy title. Some people have a natural affinity for creating interesting titles, though many have trouble. The basic problem is that far too many who create titles go too generic, which is going to be a big problem in getting […]
Fall in Love with Content Creation
“Content creation.” Even the term sounds a little boring. It makes the process sound about as enthralling as writing the ingredient labels for food packaging. It just sounds so, well, industrial. It feels as if you’re applying for a job on an assembly line. Fortunately, there’s an antidote for the tedium. (And it’s not turning your […]